Berthoud Oktoberfest – October 3

Crowds (19)

It’s not often that a dash of authentic culture works its way into Colorado life. The town of Berthoud is accomplishing exactly that with the Berthoud Oktoberfest this Saturday, 11 a.m. – 6 p.m. For the day, Berthoud residents and non-residents alike will gather at Fickel Park to celebrate German heritage with a number of unique activities.

Here are five reasons that Berthoud Oktoberfest is unlike any other festival:

  1. German Music

Festival-goers can enjoy the tunes of two authentic German bands throughout the day. Steve Rock Band hits the stage from 11 a.m. – 1:30 p.m. and Dick Zavodny Band plays from 4-6 p.m.

  1. German Dancing

In between the live music, attendees will be treated to a performance by the Chalet Dancers from 1:30-2 p.m. and 3:30-4 p.m. Feel free to get up and dance along!

  1. Lederhosen/Dirndl Contests

For those of you with lederhosen and dirndl hanging in the back of your closet, now is the chance you’ve been waiting for! Model your ethnic get-up at the lederhosen/dirndl contests for both adults and children at 4 p.m.

  1. Pretzel Eating Contest

For the kids who left their lederhosen and dirndl in the hamper, there will also be a pretzel eating contest. Children grades K-5 (broken into two age groups) can show off their pretzel chomping skills starting at 2:30 p.m.

  1. German Food

What would a German festival be without traditional German food? Brats, krautburgers, pretzels and more will be available throughout the day. Berthoud Brewing and City Star & Probst will also be serving their finest brews.

For more information, visit

High Country Beverage is a proud supporter of Berthoud Oktoberfest.

Greeley Arts Picnic, July 24-26


Whether you’re redecorating your home, shopping for a friend’s birthday gift or just looking for a fun way to spend the weekend, the Greeley Arts Picnic has it all. Not only does the picnic feature original art pieces from more than 175 artists’ booths, but live entertainment, delicious cuisine and fun family activities can also be experienced throughout the weekend. Here are the details:


Dates and Times:

Friday, July 24 – Kick-off concert 7 p.m.

Saturday, July 25 – 9 a.m. to 5 p.m.

Sunday, July 26 – 9 a.m. to 4 p.m.

Location: Lincoln Park, 802 10th Ave., Greeley

Art Booths

From jewelry to textiles, paintings to sculptures, pottery to wood creations, the Greeley Arts Picnic has more exquisite creations than an art museum! The vast array of artist styles is sure to accommodate the taste of nearly every collector that visits the picnic.


The picnic will be live with entertainment from 20 Colorado bands that are performing all weekend. FUNKIPHINO will do the honors of kicking off the event Friday at 7 p.m., and other Colorado favorites such as Bonnie & The Clydes and Wendy Woo Band will keep the beat going on Saturday and Sunday. See the full lineup here.

Food and Drink

The picnic wouldn’t be complete without plenty to eat! The food court features treats from around the world including French, Greek, Mexican, Middle Eastern, Italian and American BBQ. There will also be a beer garden hosted by Greeley Chamber Orchestra.

Children’s Activities

Throughout the weekend, kids can enjoy crafts and shows at various booths. Old Town Puppet Company will be putting on shows, Greeley History Museum’s Build! Children’s Corner will have fun crafts, and Greeley Central Key Club will be offering temporary tattooing, just to name a few.

For more event details, visit

High Country Beverage is a proud sponsor of the Greeley Arts Picnic.



43rd RockyGrass Festival

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Calling all blue grass fans! The 43rd RockyGrass Festival, an internationally-known blue grass festival, is the place to be July 24-26. The charming mountain town of Lyons, Colo., will be alive with more than 20 bands, food and craft vendors, instrument contests, outdoor activities and more all weekend long. We’ve got everything you need to know about the festival:

Logistic Details:

The event will be held along the St. Vrain River at the Planet Bluegrass Ranch, 500 W. Main St., in Lyons. Gates open at 10 a.m. Friday the 24th (9 a.m. Saturday and 10 a.m. Sunday), and the festival continues through the last concert around 10:30 p.m. See the full lineup of bands for the weekend here.

Camping and Lodging:

There are four campgrounds with varying prices and accommodations that are available for festival-goers to stay at throughout the weekend.   If camping isn’t your style, there is lodging available at Stone Mountain Lodge & Cabins and Aspen Leaf Motel, as well as several hotels in Longmont and Boulder.

Activities Overview:

Aside from the fantastic bands that will be hitting the stage throughout the entire festival, there will be numerous other activities (onsite and offsite) for attendees to enjoy:

  • Youth-oriented demonstrations presented by Colorado Mountain Club, including slack lining and mountain safety
  • Hands-on music demonstrations presented by Swallow Hill
  • Instrument contest
  • Mountain biking at Hall Ranch
  • River sports in the Meadow Park whitewater course
  • Hiking in nearby National Forest lands

DO Bring:

  • Chairs to set up at the concerts
  • Sunscreen
  • Clothing layers (Lyons weather can be unpredictable!)
  • Water
  • Inner tubes for river activities (inner tubes can also be purchased at the festival)

DO NOT Bring:

  • Dogs
  • Alcohol (beer will be available for purchase from various food vendors)
  • Anything glass
  • Video cameras
  • Matches (there are no campfires permitted in the campgrounds)

For more festival details, visit

High Country Beverage is a proud sponsor of the 43rd RockyGrass Festival.

Thursday Night Live – The Patti Fiasco July 23

Photo courtesy of Bohemian Nights


The Thursday Night Live concert series in downtown Fort Collins jams on with The Patti Fiasco July 23. Rock and blues with a Wyoming twang, this band exemplifies the diverse music that defines the northern Colorado band scene.

A variety of instruments gives The Patti Fiasco their unique and powerful sound. Lead guitarist Dee Tyler, bass player Niles Mischke, percussionist Peter Knudson, and Ansel Foxley with his handmade dobro all combine for the perfect accompaniment to front woman Alysia Kraft’s astounding vocals.

Although they were only formed in 2008, The Patti Fiasco’s popularity has boomed since its creation with fans and radio plays across the nation. Their achievements include Wyoming Public Radio’s Best Regional Album award and FoCoMA’s Best Album award for their Small Town Lights album released in 2013. They have played onstage with well-known performers such as Big Head Todd and the Monsters, Justin Townes Earle, Great American Taxi and Grammy-nominated Feufollet.

The Patti Fiasco has also graced the stage of several prominent music festivals in recent years. It’s no wonder they have garnered more than 3,600 Facebook fans after appearing at Lafayette Louisiana Downtown Alive, SXSW twice, The WYOmericana Caravan tour and more.

Come see why they’re turning heads across state lines and musical genres Thursday, July 23 at 7 p.m., 354 Walnut St., Old Town Fort Collins.

High Country Beverage is a proud sponsor of the Thursday Night Live concert series.




Kristi’s Wish paints Northern Colorado with stars!

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The holiday season is right around the corner and we are proudly sponsoring Kristi’s Wish again this year!

Area businesses have partnered up to help support Kristi’s Wish, a special way to bring joy to children in the surrounding community.  Brighten things up for kids that are less fortunate and help paint the ceilings and walls at local gas stations and restaurants with stars.   Purchase and sign a $1 star (Kristi’s Wish card) beginning November 1st through December 14th to help provide gifts and support for children in need during the holidays.

Kristi’s Wish is a fundraising opportunity put on every year by the Kristi Visocky Memorial Foundation, a local nonprofit organization dedicated to providing scholarships and support to young people throughout the community.

All proceeds from the purchase of the cards will be donated to Project Self-Sufficiency, Boys & Girls Club, Crossroads Safehouse, and S.A.V.A.

For more information about Kristi’s Wish or to donate visit their HERE!

High Country Beverage is Honored as Finalist for Heineken USA 1864 Award for Responsibility

At High Country Beverage we make sure to create a great working environment, support the local community, and as a member of the beer industry, take an active leadership role with alcohol responsibility programs. So, it was a true honor to be recognized as a finalist for Heineken USA’s seventh annual 1864 Award for Responsibility during their National Distributors Conference in Houston, Texas on April 3, 2014.

The 1864 Award honors distributors for best-in-class practices in responsible consumption and moderation, cornerstones of Heineken’s identity since the company was founded in 1864.  Heineken USA also honored DBI Beverage Inc., Sacramento, Calif. as a finalist.  Los Angeles’ Harbor Distributing, L.L.C. was named the winner.

“This year’s record number of submissions exemplified the strong stance our distributors are taking to promote responsible consumption with their employees, customers and communities,” said Stacey Tank, Senior Vice President and Chief Corporate Relations Officer, Heineken USA. “We are incredibly proud to work with this year’s 1864 Award winner Harbor Distributing LLC, and all of our distributors who go above and beyond to make a difference.”

“We highly value the relationship we have with Heineken and this recognition is a great honor,” said President of High Country Beverage, Steve Nichols. “It’s a great partnership to have in helping our community make responsible and safe decisions.”

Distributors were asked to submit their responsible consumption initiatives, many of which integrate Heineken USA programs such as Taxi Magic, a free mobile app sponsored by Heineken USA that Taxi Magic that utilizes smartphone technology to provide consumers with instant safe transportation booking around the U.S., and Health Alliance on Alcohol (HAA), a national public initiative developed in partnership among Heineken USA, New York-Presbyterian Healthcare System, and White Plains Hospital, that provides parents, mentors, and community leaders free and impactful tools to spark conversations with teens to prevent underage drinking.

High Country Beverages has implemented a number of ways to promote responsible drinking in the community and within the company. Through the “Take Care Responsibility” program we hire two part-time student interns to help drive home the importance of responsibility to the next generation in the area. We also have partnered with Team Fort Collins – a non-profit that provides drug and alcohol abuse prevention and education services in the Fort Collins community. Lastly, High Country Beverage ensures that our employees are responsible consumers with random drug and alcohol screens administered more frequently than required by law and a “No Questions Asked” taxi cab policy.

Along with those programs, and finding new opportunities to engage with the community, High Country Beverage will continue our mission to educate and assist the community on responsible and safe drinking.

There’s a “Legend” in Our Midst: President Dave Nichols is honored with MillerCoors Legend Award

Very few are given the title of “Legend” especially when they still have so much to look forward to. Our very own President and Founder, Dave Nichols, was honored with the highly coveted “MillerCoors Legend Award” in front of 2,000 fellow distributors at the annual MillerCoors Distributor Convention held March 25-26 in San Diego.

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This is a prestigious industry award that is crafted over time. To be eligible, recipients must have acquired at least 30 years of service as a Miller or Coors distributor; invested in and grown their MillerCoors business over those years; demonstrated a passion for the beer business and MillerCoors portfolio of brands, and garnered the respect of their peers.

“MillerCoors Legends are the heart and soul of this business,” said MillerCoors CEO Tom Long when introducing Dave, along with one other MillerCoors Legend recipient.  “Each of these Legends traveled a different path to get to where they are today, but they all have one thing in common … they define success in the beer business.”

“This recognition is very humbling and is a reflection on the entire High Country Beverage team,” said Dave.  “Each team member works hard, has a passion for selling great beers and supporting our local communities.”

In addition to being an active company leader, we also know Dave as an active leader in the community.  He consistently initiates company programs to support national and regional non-profit organizations including St. Jude’s Children’s Cancer Research Hospital, the American Red Cross, the United Way, Foothills Gateway and The National MS Society, among many others.

We are proud of you Dave!

Great Plates of Downtown is back!

Great_Plates_Logo_2013_171_150Beginning today, March 1st, restaurants all over downtown Fort Collins will be running their Great Plates specials!

For two whole weeks diners and food enthusiasts can enjoy amazing food and drink specials at over 30 different downtown locations.  Participating restaurants, like The Melting Pot and Jax Fish House, will be offering up dinner specials for $25, allowing you to try some of their unique dishes.  If you’re a morning person you’ll want to take advantage of the $2.50 breakfast specials at various locations, including places like The Crooked Cup and Snooze A.M. Eatery.

Great Plates of Downtown has teamed up with the Larimer County Food Bank once again.  Last year diners generously donated over $35,000 (over 140,000 meals) to help feed the local community.  If you feel it in you, find the donation envelope before, during, or after your meal, and help the Larimer County Food Bank provide meals for those in need!

High Country Beverage is a proud sponsor of this annual food celebration!  Bringing together the community and food enthusiasts alike, to share and enjoy time out in historic Downtown Fort Collins.

For a list of all participating restaurant and their Great Plates specials click here!

Great Plates of Downtown

Dates: Mar. 1st – Mar. 14th

Where: Downtown Fort Collins

A Night Spent Lost in the Woods

A special release party held at the brewery was the first of its kind for New Belgium, Fort Collins’ largest craft brewery, and was a big hit for all of those who attended!

Lost in the Woods, a private ticketed event, showcased New Belgium’s 2013 La Folie Sour Brown Ale and Transatlantique Kriek.  The brewery saw more than 700 guests come through their doors last Friday night.  The buzz had built for weeks and tickets sold out faster than expected so it was no surprise that the line to get in started forming early and stretched clear back out on to Linden Street.  Once the doors opened the line quickly dissipated and guests slapped on a name tag, took their three tokens (each good for one free draft beer of your choice) and set out to see what the Woods had in store.

The Liquid Center was packed, serving the 2013 La Folie and Transatlantique Kriek alongside a variety of other New Belgium beers.  Here people spent their time snacking on tasty appetizers, discussing first thoughts of the new beers, and talking of what might be found in the rest of the brewery.  Taking a walk and sticking to the right you found a dimly lit conference room where brewers like Peter Brouckaert and Eric Salazar, along with other New Belgium staff, explained the processes and techniques used to brew these craft sensations.  Offering tasters of the showcased beers at their different stages in the brewing process allowed enthusiasts to both see and taste the drastic changes it goes through.

After grasping an understanding of what it takes to make these delicious beers, it was time to head to “Cache La Foeder”, the whole reason this event was even possible.  Walking through the “woods” of the enormous cellar that houses 30 plus wood foeders (pronounced foo-ders), you could find various beverage stations serving up the sour beers with more details and facts of the creation process.  Candles and various decorative lights splashed the wooden barrels with bits of light leading you back to a forest of white trees projected up on the walls.  Wondrous sounds of blues, rock and soul came from the back of the cellar where you could find Mama Lenny & The Remedy performing all night.  Getting Lost in the Woods while enjoying live music, good company and dancing around but being ever so careful not to waste a drop of beer, was a perfect way to spend a Friday night.

Needless to say, a good time was had by all.  Job well done New Belgium, we look forward to attending your next event!

If you weren’t able to attend the event and want to try these beers you can use New Belgium’s Libation Locator to find where you can purchase these awesome beers!

Black Bottle Brewery Open for Business!

Looking for a place to try some new craft beers?  Or maybe you want to sip on 40oz of Old English?  Whatever your preference may be, Black Bottle Brewery surely has something for you!

The husband and wife duo, Sean and Erin Nook, put years of talks and planning into full swing this past Saturday when they opened the doors to Black Bottle Brewery.  Sean, the head brewer and having been brewing his own beer for years, is now sharing his brewing talents with the public.  Currently BBB is showcasing four of their very own beers on tap; Hipster IPA, Bitches Get Stitches and Black Bacchus which are both sours, and Kentucky Waterfall, a Belgian Blonde Ale.  At this point in time distribution is fairly limited and your best bet to enjoy these amazing beers is to stop in to the brewery itself.  Chances are you’ll get to meet the man who created them!

Located on the corner of College and Prospect, this little gem has a lot more to offer than just their own beers.  With 40 taps that will be constantly rotating craft beers, plus an assortment of bottled craft beers, this is the place to be if you are craving something out of the ordinary.  But let’s say you are looking for something a little more “classic” if you will, they have you covered there too.  They will be serving Old English 40’s, minus the brown bag, so that all can see you are enjoying a delicious malt liquor.  Maybe you are not that thirsty and want something in a 12oz can?  Order a Busch in a camouflage can and it will be delivered to you with a red Solo cup, taking you back to your house party days, pure genius!

Once you have made the tough decision as to what beer you are going to try, another tough decision lies ahead.  What to eat?  If you are looking for something light so you have room for an extra beer or two, they have appetizers, soups and salads, as well as cheese and sausage plates, that pair perfectly with their craft beers.  Maybe you have an appetite while watching the Broncos play on one of their large flat screen TV’s and you are craving wings, pizza, sliders or something from the seafood department, they have that too.  Another little secret, they have managed to incorporate beer into many of the dishes, like their mussels that are cooked in Old English!

We strongly suggest that you check this place out sooner than later because it sounds like they are already building up a steady customer base, leaving few seats unfilled!  And if you are lucky, you might get the table with a window view of the brewery in the basement!

Beer in a glass