At High Country Beverage we make sure to create a great working environment, support the local community, and as a member of the beer industry, take an active leadership role with alcohol responsibility programs. So, it was a true honor to be recognized as a finalist for Heineken USA’s seventh annual 1864 Award for Responsibility during their National Distributors Conference in Houston, Texas on April 3, 2014.
The 1864 Award honors distributors for best-in-class practices in responsible consumption and moderation, cornerstones of Heineken’s identity since the company was founded in 1864. Heineken USA also honored DBI Beverage Inc., Sacramento, Calif. as a finalist. Los Angeles’ Harbor Distributing, L.L.C. was named the winner.
“This year’s record number of submissions exemplified the strong stance our distributors are taking to promote responsible consumption with their employees, customers and communities,” said Stacey Tank, Senior Vice President and Chief Corporate Relations Officer, Heineken USA. “We are incredibly proud to work with this year’s 1864 Award winner Harbor Distributing LLC, and all of our distributors who go above and beyond to make a difference.”
“We highly value the relationship we have with Heineken and this recognition is a great honor,” said President of High Country Beverage, Steve Nichols. “It’s a great partnership to have in helping our community make responsible and safe decisions.”
Distributors were asked to submit their responsible consumption initiatives, many of which integrate Heineken USA programs such as Taxi Magic, a free mobile app sponsored by Heineken USA that Taxi Magic that utilizes smartphone technology to provide consumers with instant safe transportation booking around the U.S., and Health Alliance on Alcohol (HAA), a national public initiative developed in partnership among Heineken USA, New York-Presbyterian Healthcare System, and White Plains Hospital, that provides parents, mentors, and community leaders free and impactful tools to spark conversations with teens to prevent underage drinking.
High Country Beverages has implemented a number of ways to promote responsible drinking in the community and within the company. Through the “Take Care Responsibility” program we hire two part-time student interns to help drive home the importance of responsibility to the next generation in the area. We also have partnered with Team Fort Collins – a non-profit that provides drug and alcohol abuse prevention and education services in the Fort Collins community. Lastly, High Country Beverage ensures that our employees are responsible consumers with random drug and alcohol screens administered more frequently than required by law and a “No Questions Asked” taxi cab policy.
Along with those programs, and finding new opportunities to engage with the community, High Country Beverage will continue our mission to educate and assist the community on responsible and safe drinking.