Friday Fest in Greeley is back!

Greeley Downtown Signature Event


May 2nd marks the beginning of this year’s Friday Fest fun in Greeley, where you can enjoy live music and entertainment all summer long!

Head to downtown Greeley Friday, May 2nd, and EVERY Friday through September 19th, with your friends and family for some of the best entertainment around.  The 9th Street Plaza will be hosting a variety of musical acts throughout the next few months for both young and old to enjoy.  Bustling with music lovers and those just taking in the beautiful Colorado summer night, you’ll be sure to have a great time!

And in case you don’t already know, Friday Fest is the first and only “GO CUP” entertainment area in Colorado.  This allows patrons of legal drinking age (21 years old with valid ID) to purchase a beverage of their choice from participating establishments and enjoy them in the designated area of the 9th Street Plaza.  All you have to do is enter an establishment, order your drink of choice in the establishments special “GO CUP”, then head out to listen to the music!

Mama Lenny and the Remedy will be kicking off the fun this week, playing a little rhythm and blues to cure your week’s ailments.  You can catch other favorites like Moses Jones Band, The Tropical Coyotes, Funkiphino, and many more, over the next four and half months at no cost to you at all!

High Country Beverage is a proud sponsor of this amazing weekly event!

You can catch the full lineup for 2014 on the Greeley Downtown website or click HERE.

Join in the Cinco de Mayo fun!



Join in the celebration and get in the spirit this weekend with some of our/your favorite Mexican import beers!

The holiday that commemorates the Mexican army’s victory at the Battle of the Puebla in the Mexican-French War has turned into a full blown celebration of Mexican culture and heritage.  With parades, fun events, and gatherings across the state of Colorado, you won’t want to miss out on any of the exciting happenings.  Some areas are hosting large concerts, with Grammy winning artists, dances, walk/run races, and car shows.  Stop by and learn about the culture and have some fun while you’re at it!

If you can’t make it to any of the events in your area, maybe take the time head out on the town for a night of Mexican food and drinks!  Whether your favorites include shrimp enchiladas, pork tacos, or a hefty burrito filled with everything except the kitchen sink, they all taste better when washed down with an imported Mexican beer.

We suggest you try some of our favorites Negra Modelo, Corona or Corona Light, Dos Equis, and Tecate.  Keep your eyes open for ice cold buckets of these to be on special!  There are tons of great places across Colorado serving up traditional food and beer, so get out there and find them.  Or stop by your local liquor store and browse the Mexican import section find these great selections and enjoy them in the comfort of your own home!

Search your local event calendars to find out what is going on in your community or those surrounding your area.

Also, click HERE to visit our site for a full lineup up great Mexican Import selections!

FoCoMX, “The Biggest Little Festival in America”



Join 200+ bands and artists, and hundreds of music lovers during the 6th Annual FoCoMX event taking place this weekend!

Artists, bands, and DJs from all over Colorado will be taking over 20 of Fort Collins best live music venues on April 25th and 26th.  From the more popular spots like the Aggie Theatre, Avogadro’s Number, and Hodi’s Half Note, to smaller venues like Choice City Butcher & Deli, East Coast, and Mainline, you’ll be able to catch some of Colorado’s biggest and best local performers.  Downtown Fort Collins is the place to be this weekend!

This musical event, known as “The Biggest Little Festival in America”, has something for everyone, with genres varying from Acoustic-Folk and Bluegrass, to Hip Hop and Reggae.  Or maybe you’re looking for something with a bit of brass to it, not to worry, there’s plenty of Blues and Jazz to check out at this year’s FoCoMX.  And for those into the electronic scene that has been taking the music world by storm the last few years, the event has a great line up of DJs playing at a handful of different venues.

The fun begins at 3:30pm on Friday afternoon, continuing through the night with most of the last acts taking the stage at 12:00am.  Music and shows are set to start back up at 1:00pm on Saturday, and again will continue well into the evening.  Purchase your wristbands online ($32.04 w/service fee) or at Rock ‘N’ Robin’s (804 S. College Avenue) to gain access to all venues for the entire weekend of musical entertainment!

Oh, and New Belgium is one of the sponsors, so be sure to support them when imbibing adult beverages!

Click HERE to visit their site for more details.

Congrats to our World Beer Cup Winners!

Photos © Brewers Association

Photos © Brewers Association

Last week was a big week for breweries and brewpubs from all over the world, and especially busy for all of them located in Colorado, as the Craft Brewer’s Conference took over the state.

At the same time the World Beer Cup held its judging panel in Denver on April 7th and 8th, and boy did they have their work cut out for them.  Judges, from 31 different countries, sampled and analyzed beers from over 1,400 breweries and brewpubs.  That’s almost 600 more than the last competition in 2012!  A grand total of 4,754 different beers were entered into this year’s competition across 94 different categories.  Needless to say competition was at its toughest this year!

As brewery and brewpub staff swarmed Colorado, taking tours at local spots, attending seminars, and fun filled parties, most also waited anxiously to hear the 2014 winners that were announced on April 11th.  We are excited to share that some of our clients walked away with some hardware!

2014 World Beer Cup Winners:

  • GOLD


  • Shake Chocolate Porter, Boulder Beer Co. (Chocolate Beer, 51 entries)
  • Lagunitas Day Time Ale, Lagunitas Brewing Co. (Session Beer, 40 entries)
  • Coors Light, Coors Brewing Co. (American-Style Lager or Light Lager or Pilsener, 53 entries)
  • Old Style, Pabst Brewing Co. (American-Style Cream Ale, 31 entries)
  • Winterfest, AC Golden Brewing Co. (American-Style Amber Lager, 34 entries)
  • George Killian’s Irish Red, Coors Brewing Co. (Irish-Style Red Ale, 46 entries)




  • Ruthless Rye, Sierra Nevada Brewing Co. (Rye Beer, 47 entries)
  • Squeaky  Bike Nut Brown, Moab Brewery (Session Beer, 40 entries)
  • Power Wagon, Big Sky Brewing Co. (Other Strong Beer, 44 entries)
  • Miller Genuine Draft, Miller Brewing Co. (American-Style Lager or Light Lager or Pilsener, 53 entries)
  • Icehouse, Plank Road Brewery (American-Style Cream Ale, 31 entries)
  • Santo, Saint Arnold Brewing Co. (American-Style Dark Lager, 18 entries)




  • Coors Banquet, Coors Brewing Co. (American-Style Lager or Light Lager or Pilsener, 53 entries)
  • Henry Weinhard’s Blue Boar, Blitz-Weinhard Brewing Co. (American-Style Cream Ale, 31 entries)




  • Coors Brewing Co. and Dr. David Ryder


High Country Beverage is proud to represent such an amazing lineup of breweries and brewpubs, and we appreciate all of their hard work, congrats!

Boulder Beer celebrates turning 35 with an Imperial Black IPA!

Boulder Beer CompanyBoulder Beer 35th Anniversary Imperial Black IPA just spent the last week celebrating their 35th year of brewing, and what better way to celebrate than to release a new beer brewed just for the occasion!

This commemorative special release represents the bold, unique pioneering spirit that has been instilled in every aspect of Boulder Beer since day one.  Pouring a deep black color and giving off an intriguing hop aroma, this Imperial Black IPA follows with a smooth malt flavor and packs a punch at 9.5%abv/alc.  The limited-edition beer has been released in bottles, dipped in green wax and will don a stylish neck ringer that will share a bit of their history.

Known as Colorado’s first craft brewery, Boulder Beer Company was founded back in 1979 by two University of Colorado professors.  The original brew house was on a small farm in northeast Boulder and shared its space with goats.  Since then, Boulder Beer has expanded and moved to its current site, expanding its one barrel system to a 50 barrel system with top of the line packaging equipment.  Their original tasting room has now been converted into their full-menu pub which features one of Boulder’s best patios.

If you missed the release party over the weekend don’t worry, there is still some left.  You can still find it pouring at the pub, or if you’re lucky, you can find it at select liquor stores throughout Northern Colorado in 22oz. bombers!

Drink up and enjoy it while it lasts!

High Country Beverage is Honored as Finalist for Heineken USA 1864 Award for Responsibility

At High Country Beverage we make sure to create a great working environment, support the local community, and as a member of the beer industry, take an active leadership role with alcohol responsibility programs. So, it was a true honor to be recognized as a finalist for Heineken USA’s seventh annual 1864 Award for Responsibility during their National Distributors Conference in Houston, Texas on April 3, 2014.

The 1864 Award honors distributors for best-in-class practices in responsible consumption and moderation, cornerstones of Heineken’s identity since the company was founded in 1864.  Heineken USA also honored DBI Beverage Inc., Sacramento, Calif. as a finalist.  Los Angeles’ Harbor Distributing, L.L.C. was named the winner.

“This year’s record number of submissions exemplified the strong stance our distributors are taking to promote responsible consumption with their employees, customers and communities,” said Stacey Tank, Senior Vice President and Chief Corporate Relations Officer, Heineken USA. “We are incredibly proud to work with this year’s 1864 Award winner Harbor Distributing LLC, and all of our distributors who go above and beyond to make a difference.”

“We highly value the relationship we have with Heineken and this recognition is a great honor,” said President of High Country Beverage, Steve Nichols. “It’s a great partnership to have in helping our community make responsible and safe decisions.”

Distributors were asked to submit their responsible consumption initiatives, many of which integrate Heineken USA programs such as Taxi Magic, a free mobile app sponsored by Heineken USA that Taxi Magic that utilizes smartphone technology to provide consumers with instant safe transportation booking around the U.S., and Health Alliance on Alcohol (HAA), a national public initiative developed in partnership among Heineken USA, New York-Presbyterian Healthcare System, and White Plains Hospital, that provides parents, mentors, and community leaders free and impactful tools to spark conversations with teens to prevent underage drinking.

High Country Beverages has implemented a number of ways to promote responsible drinking in the community and within the company. Through the “Take Care Responsibility” program we hire two part-time student interns to help drive home the importance of responsibility to the next generation in the area. We also have partnered with Team Fort Collins – a non-profit that provides drug and alcohol abuse prevention and education services in the Fort Collins community. Lastly, High Country Beverage ensures that our employees are responsible consumers with random drug and alcohol screens administered more frequently than required by law and a “No Questions Asked” taxi cab policy.

Along with those programs, and finding new opportunities to engage with the community, High Country Beverage will continue our mission to educate and assist the community on responsible and safe drinking.

Craft Brewer’s Conference, Oskar Blues, CBC Collaborative Centennial Pale Ale


CBC 2014 Centennial Pale AleIn case you haven’t heard the buzz about town, or Colorado for that matter, the Craft Brewer’s Conference is in full swing!

Better known as CBC, this event draws people from all over and includes packaging breweries, as well as brewpubs.  Taking place from April 8-11 this year, over 7,000 brewery industry folk have ascended on Colorado.  Conferences and seminars are being held, allowing them to encounter the latest and greatest products vendors have to offer.  All the while, sharing knowledge and information with one another, and building relationships throughout the industry.

As part of the celebration of this year’s CBC event, Oskar Blues teamed up with the Colorado Brewer’s Guild and invited all to the brewing process.  Spending months on the perfect recipe, they finally came up with the Centennial Pale Ale, its name coming from the fact Colorado is known as the Centennial state.  All malts, hops, and yeast were donated from Colorado companies, and then were brewed at Oskar Blues on Monday, February 24th.  It will be the first ever American craft beer to use the Ball Corporation’s new Dynamark™ Variable Printing Technology.  The commemorative collection of 19.2 ounce single serving cans will print off to read “CBC Colorado 2014”.  You can find these special edition cans at various locations, so be sure to ask next time you’re out!

Also, beer dinners, tap takeovers, and other events are taking place all over the state!  Breweries and their staff are out and about taking tours and trying all of Colorado’s greatest beers; take the opportunity to say hi.

Check with your favorite local spot to see if they’ve got any big plans for the special week!

Baseball is back and Coors Field has a new look!

Tour Coors Field

After five months off America’s favorite pastime is back in action, and what better way to celebrate than to kick off Opening Day at Coors Field!

While the Colorado Rockies beloved first baseman Todd Helton has hung up his cleats, there is still plenty to cheer for.  Fan favorites Michael Cuddyer, Carlos Gonzalez, Nolan Arenado, and Wilin Rosario, will be back in action again for the 2014 season.  And while new acquisition Justin Morneau has a big pair of shoes to fill at first base, he has lots of promise and the head office expects big things from him.  Let’s hope they can put it all together and make it back to the World Series in 2014!

If you are lucky enough to make it to Opening Day at Coors Field this year you’ll be part of the first crowd to experience the new renovations they made to right field during the off season.  Built in 1995, Coors Field is now the 13th oldest Major League Baseball stadium.  The renovation removed some seating from the upper deck in right field, and in their place is what is now known as “Rooftop”.  With a whopping 38,000 square feet, it is the largest rooftop deck in sports and will serve food and ice cold craft beverages at various concessions, eateries, and bars.  The Rooftop will open two hours prior to game time, and anyone with a ticket to that day’s game can access the party deck.

One of the eateries featured on the two tier party deck will be Oskar Blues’, CHUBurger.  We can’t think of anything better than enjoying a day (or night) at a ballpark, taking in panoramic views of the Front Range, and catching a Rockies win. Can you??  So head to Coors Field at some point this season, check out the Rooftop, grab a cold Coors or craft beer, and take it all in.  You won’t regret it!

One of the most scenic ballparks in America just got even better!

Click here for more details.

There’s a “Legend” in Our Midst: President Dave Nichols is honored with MillerCoors Legend Award

Very few are given the title of “Legend” especially when they still have so much to look forward to. Our very own President and Founder, Dave Nichols, was honored with the highly coveted “MillerCoors Legend Award” in front of 2,000 fellow distributors at the annual MillerCoors Distributor Convention held March 25-26 in San Diego.

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This is a prestigious industry award that is crafted over time. To be eligible, recipients must have acquired at least 30 years of service as a Miller or Coors distributor; invested in and grown their MillerCoors business over those years; demonstrated a passion for the beer business and MillerCoors portfolio of brands, and garnered the respect of their peers.

“MillerCoors Legends are the heart and soul of this business,” said MillerCoors CEO Tom Long when introducing Dave, along with one other MillerCoors Legend recipient.  “Each of these Legends traveled a different path to get to where they are today, but they all have one thing in common … they define success in the beer business.”

“This recognition is very humbling and is a reflection on the entire High Country Beverage team,” said Dave.  “Each team member works hard, has a passion for selling great beers and supporting our local communities.”

In addition to being an active company leader, we also know Dave as an active leader in the community.  He consistently initiates company programs to support national and regional non-profit organizations including St. Jude’s Children’s Cancer Research Hospital, the American Red Cross, the United Way, Foothills Gateway and The National MS Society, among many others.

We are proud of you Dave!